About Boardwalk Property Co.

Boardwalk Property Co. is Bristol's premier lifestyle-focused estate agency, voted "Bristol's best estate agent" for five consecutive years. Known for their contemporary and comprehensive approach that challenges traditional estate agency methods, Boardwalk covers all Bristol postcodes while specializing in the city's most sought-after suburban areas.

With their motto "Selling Bristol homes, better," Boardwalk has built a reputation for:

• Innovative marketing approach with in-house professional photography and marketing team
• Personalized service where clients deal with one dedicated Client Manager throughout their sale
• Lifestyle-focused property presentation that goes beyond "bricks and mortar"
• B Corp certification reflecting their commitment to social and environmental responsibility

The Challenge

As one of Bristol's most successful estate agencies, Boardwalk accumulated extensive databases of buyer registrations across their North and South territory teams. However, their rapid growth created a significant operational challenge:

Manual Phase 1 Property Matching Process

• Sales coordinators spending time manually searching through buyer tables
• Time-consuming cross-referencing between new listings and buyer requirements
• Risk of missing ideal buyer-property matches due to data volume

The Solution

As part of a comprehensive automation consultancy engagement, Adanac developed a "Hot Buyer AI Agent" - an intelligent chatbot interface that connects directly to Boardwalk's existing databases.

Hot-Buyer Search AI Interface

• Sales team can query property locations in natural language 
• Chatbot instantly searches across multiple sources of buyer data
• Returns relevant hot buyers in real-time

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Client-Facing Capability

• Professional Boardwalk branding suitable for client meetings
• Instant credibility builder showing homeowners there are active buyers seeking properties like theirs
• Tablet accessibility enables use anywhere, from kitchen table meetings to on-site valuations

Comprehensive Automation Ecosystem

The Hot Buyer AI Agent is part of a broader digital transformation initiative across multiple areas of Boardwalk's operations:

Integrated Sales & Marketing Automation

Performance Analytics: Real-time tracking Sales Agreed and Instructions, providing transparency and motivation across the team while enabling data-driven management decisions.

Marketing Journeys: Automated email marketing journeys trigger based on buyer/seller status, ensuring consistent nurturing of clients without manual intervention.

Email Lead Capture: Automated system monitors incoming emails, extracts lead details, and populates spreadsheets in real-time, ensuring no inquiry falls through the cracks while maintaining seamless data flow between communication channels and databases.

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Implementation & Results

The Hot Buyer AI Agent was deployed with seamless integration to Boardwalk's existing workflows, requiring minimal training or process changes.

Strategic Business Benefits

Competitive Advantage In Bristol's competitive estate agency market, Boardwalk can now:

• Provide vendors with immediate buyer interest indicators
• Demonstrate their technology-forward approach to client service
• Maintain their market-leading position through operational efficiency

Scalability for Growth

• System designed to handle expanding buyer databases
• Automated processes support business growth without proportional staff increases
• Foundation for future AI enhancements and property tech innovations
• Maintains service quality standards regardless of transaction volume

The comprehensive automation ecosystem has created a multiplier effect across Boardwalk's operations:

• Reduced administrative burden allows agents to focus on client relationships
• Consistent data flows eliminate errors and improve decision-making
• Real-time performance visibility enables rapid response to market changes
• Automated nurturing maintains engagement throughout extended sales cycles

Conclusion

For premium estate agencies like Boardwalk operating in competitive markets, AI automation provides essential scalability while maintaining the personal touch that differentiates their service. The solution exemplifies how targeted AI implementation can transform operational challenges into competitive advantages, particularly in industries where speed and accuracy directly impact client satisfaction and business success.